THE INFLUENCE OF PERCEIVED EASE OF USE, TRUST, PERCEIVED RISK, AND PRICE DISCOUNTS ON CONSUMER PURCHASE INTENTION FOR FASHION PRODUCTS ON SHOPEE E-COMMERCE PLATFORM: A CASE STUDY IN HULU SUNGAI UTARA. Innov, Jour, Admin, Niaga [Internet]. 2025 Aug. 28 [cited 2026 Jan. 18];7(1):68-77. Available from: https://ejurnal.stiaamuntai.ac.id/index.php/inovatif/article/view/1311