THE INFLUENCE OF PERCEIVED EASE OF USE, TRUST, PERCEIVED RISK, AND PRICE DISCOUNTS ON CONSUMER PURCHASE INTENTION FOR FASHION PRODUCTS ON SHOPEE E-COMMERCE PLATFORM: A CASE STUDY IN HULU SUNGAI UTARA. Inovatif Jurnal Administrasi Niaga, [S. l.], v. 7, n. 1, p. 68–77, 2025. DOI: 10.36658/ijan.7.1.1311. Disponível em: https://ejurnal.stiaamuntai.ac.id/index.php/inovatif/article/view/1311.. Acesso em: 18 jan. 2026.