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“THE INFLUENCE OF PERCEIVED EASE OF USE, TRUST, PERCEIVED RISK, AND PRICE DISCOUNTS ON CONSUMER PURCHASE INTENTION FOR FASHION PRODUCTS ON SHOPEE E-COMMERCE PLATFORM: A CASE STUDY IN HULU SUNGAI UTARA”, Innov, Jour, Admin, Niaga, vol. 7, no. 1, pp. 68–77, Aug. 2025, doi: 10.36658/ijan.7.1.1311.