“THE INFLUENCE OF PERCEIVED EASE OF USE, TRUST, PERCEIVED RISK, AND PRICE DISCOUNTS ON CONSUMER PURCHASE INTENTION FOR FASHION PRODUCTS ON SHOPEE E-COMMERCE PLATFORM: A CASE STUDY IN HULU SUNGAI UTARA” (2025) Inovatif Jurnal Administrasi Niaga, 7(1), pp. 68–77. doi:10.36658/ijan.7.1.1311.