THE RELATIONSHIP BETWEEN THE MARKETING STRATEGIES OF CONTENT MARKETING, INFLUENCER MARKETING, AND TIKTOK SHOP ON TIKTOK, AND IMPULSIVE BUYING BEHAVIOR IN AMUNTAI HULU SUNGAI UTARA. Innov, Jour, Admin, Niaga. 2025;7(1):1-11. doi:10.36658/ijan.7.1.1301