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THE INFLUENCE OF PERCEIVED EASE OF USE, TRUST, PERCEIVED RISK, AND PRICE DISCOUNTS ON CONSUMER PURCHASE INTENTION FOR FASHION PRODUCTS ON SHOPEE E-COMMERCE PLATFORM: A CASE STUDY IN HULU SUNGAI UTARA. Innov, Jour, Admin, Niaga 2025, 7 (1), 68-77. https://doi.org/10.36658/ijan.7.1.1311.