THE RELATIONSHIP BETWEEN THE MARKETING STRATEGIES OF CONTENT MARKETING, INFLUENCER MARKETING, AND TIKTOK SHOP ON TIKTOK, AND IMPULSIVE BUYING BEHAVIOR IN AMUNTAI HULU SUNGAI UTARA. Innov, Jour, Admin, Niaga 2025, 7 (1), 1-11. https://doi.org/10.36658/ijan.7.1.1301.